Privacy Policy and Notice for California Residents

This Privacy Policy and Notice for California Residents supplements the information contained in the BASS Vein Center Privacy Policy and applies to visitors and users of BASS Vein Center who reside in the State of California.

This notice is provided to comply with the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”). Any terms defined in the CCPA or CPRA have the same meaning when used in this notice.

Information We Collect

We may collect information that identifies, relates to, describes, references, or could reasonably be linked to a particular individual, household, or device (“personal information”).

Please do not submit sensitive medical information through general website contact forms unless specifically requested.

Personal information does not include:

Publicly available government records
Deidentified or aggregated information
Information excluded from the scope of the CCPA/CPRA, including certain protected health information governed by HIPAA

Categories of Personal Information We Collect

Category	Examples	Collected
Identifiers	Name, email address, phone number, IP address	Yes
Customer Records Information	Information submitted through forms or appointment requests	Yes
Internet or Network Activity	Website interactions, analytics data, browser and device information	Yes
Geolocation Data	Approximate location derived from IP address	Yes
Professional or Employment Information	Information submitted through employment inquiries or applications	Potentially

Sources of Personal Information

We may collect personal information:

Directly from you when you complete forms or contact us
Automatically through cookies, analytics tools, and website technologies
From third-party services that support website functionality and analytics

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Operate and secure the website
Understand website traffic and usage
Improve website functionality and performance
Support embedded media content
Measure advertising and marketing performance

Third-party services used on this website may include:

Google Analytics
Google Tag Manager
Google Ads
YouTube
Cloudflare
CookieYes

For additional information regarding cookies used on this website, please review our Privacy Policy.

Retention of Personal Information

We retain personal information only as long as reasonably necessary for:

The purposes described in this notice
Legal and regulatory compliance
Security and operational needs
Enforcement of our policies and agreements

How We Use Personal Information

We may use personal information for the following business purposes:

Responding to inquiries or appointment requests
Operating and improving our website
Monitoring website analytics and performance
Measuring advertising and marketing effectiveness
Maintaining website security and functionality
Complying with legal obligations
Detecting and preventing fraud or security incidents

We will not use personal information for materially different purposes without providing appropriate notice where required by law.

Sharing Personal Information

We may disclose personal information to service providers and vendors that support our operations and website functionality.

Category of Personal Information	Categories of Recipients
Identifiers	Analytics providers, advertising providers, website hosting and security providers
Customer Records Information	Service providers supporting website communications and operations
Internet or Network Activity	Analytics providers, embedded media providers, advertising and marketing providers
Geolocation Data	Analytics and website service providers
Professional or Employment Information	Service providers supporting recruiting or employment inquiries

Sale or Sharing of Personal Information

We do not sell personal information for monetary compensation.

We may share limited website usage information with analytics and advertising providers for marketing and website performance purposes.

California residents may opt out of the sale or sharing of personal information by clicking the “Do Not Sell or Share My Personal Information” link available on our website.

Your California Privacy Rights

California residents may have the following rights under the CCPA/CPRA, subject to certain exceptions:

Right to Know

You may request information regarding:

Categories of personal information collected
Sources of personal information
Business purposes for collection
Categories of third parties receiving personal information

Right to Correct

You may request correction of inaccurate personal information.

Right to Delete

You may request deletion of personal information we collected from you, subject to legal exceptions.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Exercising Your Rights

To submit a privacy rights request, please contact us using the information below.

We may need to verify your identity before processing certain requests.

Response Timing

We will confirm receipt of verifiable consumer requests within the timeframe required by applicable law.

Additional time may be required depending on the nature and complexity of the request.

Third-Party Websites

This website may contain links to third-party websites or embedded content. We are not responsible for the privacy practices of third-party services.

Changes to This Notice

We reserve the right to update this notice at any time. Updates will be posted on this page with a revised effective date.

Contact Information

If you have questions regarding this Privacy Policy and Notice for California Residents or wish to exercise your rights under California law, please contact:

BASS Vein Center

BASS Vein Center Website

Email: legal@bassmedicalgroup.com

Mailing Address:
BASS Vein Center
2637 Shadelands Drive
Walnut Creek, CA 94598

If you require this notice in an alternative format due to a disability, please contact us by email.